Job Description




> Bachelor's degree in Business Administration, Tourism or related field. > Diploma in Digital Marketing. a Member of MSK/CIM or a recognized IT Professional body. > Diploma in Information Technology and Masters Degree will be an added advantage. a 5 years of Marketing experience using online channels with 3 years In a senior management role In a large organization/busy environment. > Must be able to demonstrate skills in leadership and performance management

>Develop and Implement KTB's online marketing and advertising strategy In line with the organizations overall strategy. >Development of the Departmenfs Work plan and budget and preparation of monthly, quarterly and annual departmental reports. >Provide support and advice to the Marketing and PR teams, ensuring effective Integrated cross-channel campaigns. > Manage editorial content on various online assets managed by KTB. Inform acquisition Key Performance Index, sales conversions and return on investment for online marketing campaigns n Review new digital communication technologies and keep KTB at the forefront of developments In online marketing. Participate in Implementation of the performance management system In the department. Lead the development, execution and optimization of KTB's online marketing efforts, including Paid Search, Search Engine Optimiz:etion, Social Media, Display Advertising, Email Marketing and Mobile Marketing. Manage the creative direction and design of compelling and effective online marketing tools including and not limited to KTB's websites and applications, campaign ads and campaign landing pages Deliver reporting and insights that measure KTBs performance online. > Responsible for planning and budgetary control of the Online Marketing Budget. > Prospect new opportunities and partnerships with the goal of generating revenue for KTB.

Company Profile


The Kenya Tourism Board is a state corporation mandated with marketing Kenya as a tourism destination. KTB would like to implement an Electronic Document Management System and digitization of around 1,000,000 documents



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