A degree in Marketing, Business Administration, Agribusiness, Economics or related field. Minimum of 5 years of relevant experience in marketing
in agriculture or related sector. Strong written and communication skills. Ability to perform cost-benefit analyses and assessing risks. A creative
thinker who is passionate In designing marketing solutions in horticulture.
Conduct thorough market surveys to Identify market opportunities at the local, regional and international levels
Analyze market opportunity reports and ensure timely dissemination to industry practitioners
Develop market requirement guidelines for different markets (local, regional, international) and ensure they are well disseminated to farmers
for easy market access facilitation
Prepare market profiles for horticultural products with good market potential
Establish and lead in the implementation of a practical model for linking farmers to available market opportunities
Provide leadership In the collection and analysis of market driven data to infonn stakeholders on various marketing aspects
Prepare and provide input (price data, marketed volumes, product sources etc.) to TAHA information platforms Including TAHA lnfonnation
Prepare periodic market trends to inform and guide tanners on their production and marketing plans
Participate in the development and implementation of effective operational model for TAHA's collection centers/pack-house facilities to
ensure maximum utilization of the facilitates
Provide leadership to ensure that the collection centers are well linked to production clusters
Ensure that the necessary services such as logistics are available for successful operationalization of the collection center.
Identify farmers capacity gaps on marketing and related issues that are affecting tanners productivity
Design and ensure effective execution of capacity building programs around fanners' market access and coordination matters.
The growth and competitiveness of the horticultural industry in Tanzania. Since its inception in 2004, TAHA has been an effective voicing platform for producers,traders,exporters and processors of the horticultural products mainly; ﬂowers, fruits, vegetables, horticultural seeds,and spices. The Association safeguards the interest of the private sector and ensures the industry issues are well mainstreamed at the national and international agenda.