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Marketing officer (2 posts)
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Posted: 12 Apr 2017 10:30
Deadline: 25 Apr 2017
Category: Marketing
Location: Africa , Tanzania , Dar es Salaam
Employment: Full-Time
Education: Bachelor
Salary: Negotiable
Employer: AIR TANZANIA
About Company: Air Tanzania Corporation (ATC) the Tanzanian flag-carrier, was established on 11 March, 1977, to operate the services suspended following the brake up of East African Airways (EAA), which was owned jointly by Tanzania, Kenya and Uganda. - See more at: http://www.airtanzania.co.tz/about-us/history-of-air-tanzania#sthash.bdjvjxRX.dpuf
Email: info@airtanzania.com
Phone: +255782737730
Contact name: MD
File: Download
Requirements
i.at least a degree in marketing/business administrtaion or related field
ii. Proven relevant working experience of not less than 3 years in a highly competitive
business environment
iii. Must be computer literate.
iv. Background in Air Transport Management and possession of IATA/UF'I'AA Advanced
Diploma will be an added advantage
Conditions
N/A
Responsibilities
Planning, preparing and managing the publication of all publicity materials to maximize
brand promotion for ATCL.
Create and execute marketing campaigns
Developing new innovative ways to communicate the company message to its existing
customers.
Preparation of the annual sales and marketing plan.
Planning and managing marketing events and evaluating their success.
Perform and evaluate the effectiveness of all marketing activities.
Developing and implementing an internal marketing programmes.
Establish and manage an efficient customer service program.
Develop key customers' accounts through personal involvement in the marketing functions.
This includes commercials on television and radio, print display ads in magazines,
newspapers, and on billboards, in-flight magazines, and home pages on the Web.
Create slogans and logos, and create marketing schemes and special offers.
Develop sales forecasts and sales programs to ensure optimum market penetration and
sales in line with company objectives;
Improve, manage and report sales performance.
Prepare and implement corporate social responsibility programs
Conduct Marketing and Sales training,
Conduct Negotiation and partnership building between ATCL and other stakeholders/
business partners
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