Location: San Diego , CA, United States
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Associate Strategic Marketing Manager Category: Marketing Description:
Quidel Corporation is a leading manufacturer of diagnostic healthcare solutions serving to enhance the health and well being of people around the globe with well known and respected products that provide healthcare professionals with accurate and cost-effective diagnostic information at the point of care (POC). Our core competencies and capabilities focus on immunoassay and molecular testing in the areas of: infectious disease, cardiology, women’s health, and virology.
The Associate Strategic Marketing Manager assists and supports the development and execution of product and platform level strategy. Working under the guidance of the Senior Director and Marketing Managers, the Associate Strategic Marketing Manager is responsible for planning and execution of assigned projects and programs. These will include efforts to segment the market, conduct competitive and environmental analyses, establish product positioning and commercialization strategies for target segments. Identifies and assesses new market and product opportunities.
Recommends, conducts and analyzes primary and secondary research to provide data and analysis of market segments relevant to product life cycles and company plans and activities, including strategic planning and marketing planning cycles. Tracks global market trends, competitive activities, and market share related to the Sofia portfolio. Supports assigned core teams, phase reviews, and portfolio planning.
Assists in developing winning strategies for target markets that lead to strong market share and profitability.
Conducts primary and secondary research in support of market sizing, segmentation, targeting, positioning:
Works closely with the Sr. Director and Managers to design and deliver the value proposition:
Field Travel and Support:
Supports strategic and portfolio planning activities for the company
Analyzes and communicates market trends, competitive activities and market share for the company’s IVD product portfolio
Before you apply, please make sure you share Quidel’s values. We pride ourselves on keeping these values in mind every day as we execute on goals and plan for the future. We are seeking employees who share the same mindset and commitment to be customer driven, focused on execution, and new product oriented. We succeed by being determined, optimistic team players.
Quidel is proud to be an Affirmative Action/Equal Opportunity Employer (Minorities/Women/Disabled/Veterans). We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Location San Diego, CA USA Minimum Experience (yrs): 2 Required Education: Bachelors of Arts / Science
Employer: The Lancet