Business is not how it used to be. Before, business just needs to exist, and because of necessity, customers will come flocking at their doorstep to avail of products and services. In a highly globalized and digital world, things do not work that way anymore. Competition is really tight, forcing businesses to be creative and to up their game. Right now, companies need to have that extra edge, that characteristic that no other company or business has. There are many urgencies and necessities that businesses are expected to do. For instance, businesses need to go to where their market is now, to reach out to them, to communicate to them, and to know what they want.